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DEN BOSCH   25 JUNI 2026

Business growth through AI &
business automation

In partnership with
HubSpot spotler
Register now
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Hands on event

From isolated optimisations to a single growth system

Many organisations are investing heavily in business automation, CRM, AI and data. 

At CTRL+SHIFT LIVE, you will discover how to combine disparate automation, AI and data to create a single, intelligent revenue engine. We will demonstrate how marketing, sales, service and technology can be integrated into a growth system that provides greater control, more efficient processes and more predictable revenue growth.

Annemarie van Gaal, our keynote speaker, will provide a practical perspective on entrepreneurship and growth in an ever-changing market.

An event you simply cannot miss!

  1. SHIFT 01
    Commercial steering that works

    Learn how to ensure marketing and sales operate from the same insights and how to base decisions on meaningful metrics.

  2. SHIFT 02
    AI as an accelerator, not a goal.

    Discover what AI can deliver within your commercial process. From predictive models to intelligent automation, without complexity or siloing, and always tied to tangible business value.

  3. SHIFT 03
    Technology that moves with your organisation

    Learn how to connect your systems logically and make scalable choices so that technology supports your growth rather than hindering it.

Programme

  • 11:30 – 12:25

    Arrival & lunch

  • 12:35 – 12:50

    Welcome & opening

     Mick Roovers - Strategy Director iO 
  • 12:50 – 13:50

    Keynote: Annemarie van Gaal — Entrepreneur & investor

  • 14:00 – 14:45

    Breakout Session 1:

    • One revenue team, one single source of truth. Why pipeline velocity starts with your data foundation
      Steven Van Duyse - Strategy Director Automation iO

    • “Wired for Growth” - How Budget Thuis built the data foundation for enterprise marketing automation

      Noud Faassen - Marketing Automation consultant iO & Arjen Veerman - Teamlead CRM Budget Thuis

    • Beyond CRM: HubSpot as Your AI Growth Team
      Oksana Afonina - Head of Partner Sales, Nordics and Benelux, HubSpot

  • 14:45 – 15:10

    Break

  • 15:15 – 16:00

    Breakout Session 2:

    • The anatomy of a lead scoring model that sales actually uses

      Justin van Tol - Strategic Lead Automation iO & Guido Bruijn - ABM Lead & HubSpot Strategist iO

    • The hype says AI handles everything. The reality is more interesting.
      Raymond Muilwijk - Group AI Director iO

    • AI in the inbox: a curse or a blessing?
      Mark van den Berg – CMO Spottler

  • 16:15 – 18:00

    Networking Drinks

Keynotes

  • Annemarie

    Annemarie van Gaal

    Entrepreneur, columnist, non-Executive Director, member of the advisory board

  • Steven

    Steven Van Duyse

    Strategy Director Automation at iO

  • Mark

    Mark van den Berg

    CMO at Spotler

  • Raymond

    Raymond Muilwijk

    Group AI Director at iO

  • Justin

    Justin van Tol

    Strategic Lead Automation at iO

  • Guido

    Guido Bruijn

    ABM Lead & HubSpot Strategist at iO

  • Noud Faassen

    Noud Faassen

    Strategy Consultant at iO

  • Arjen Veerman

    Arjen Veerman

    Manager CRM at Budget Thuis

  • Mick Roovers

    Mick Roovers

    Strategy Director at iO

  • Oksana Afonina

    Oksana Afonina

    Head of Partner Sales, Nordics and Benelux, HubSpot

Register now

Sign up and discover how to move from isolated optimisations to an intelligent revenue engine.

bonzai
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iO launches Bonzai

iO Bonzai is an AI and automation platform developed by iO that sits on top of existing business systems as an infrastructure layer.

"Many organisations today are grappling with a paradox: everyone is using AI, but no one really has a grip on it," says Pieter Janssens, CEO at iO. "With Bonzai, we make AI manageable, scalable and secure."

Discover iO Bonzai